Bo Jackson, a name synonymous with athleticism and raw power, captivated sports fans in the late 1980s and early 1990s. His remarkable career as both a Major League Baseball player and an NFL running back cemented his place as one of the greatest athletes of all time. But what is Bo Jackson doing now, decades after his playing days ended?
While he may have hung up his cleats and baseball bat, Bo Jackson’s story continues off the field. Let’s take a closer look at his current endeavors and the lasting impact he’s making.
A Life After Sports
After a hip injury tragically cut short his professional sports career, Bo Jackson didn’t simply fade into retirement. Instead, he channeled his energy and passion into various successful ventures.
Business Ventures
Jackson has a keen business acumen and has been involved in several successful enterprises:
- Bo Jackson’s Elite Sports: He co-founded this sporting goods company, offering high-quality baseball bats, gloves, and other equipment.
- Food Industry: Jackson has invested in the food industry, including partnerships with companies like “N’Genuity” and “Protein Water”.
- Endorsements: His iconic status continues to make him a sought-after figure for endorsements, with brands like Nike still featuring him in their campaigns.
Philanthropy
Bo Jackson is deeply committed to giving back to the community and has been involved in numerous philanthropic activities:
- Bo Bikes Bama: This annual charity bike ride raises money for the Governor’s Emergency Relief Fund in Alabama, providing disaster preparedness and emergency management resources.
- Military Support: Jackson actively supports military veterans and their families through various organizations and initiatives.
- Youth Programs: He is passionate about promoting youth sports and education, establishing foundations and programs to support young athletes.
Bo Jackson’s Legacy
Bo Jackson’s impact extends far beyond his athletic achievements. He has left an enduring legacy in several ways:
Inspiring a Generation
Jackson’s incredible talent and versatility inspired a generation of young athletes. He showed the world that it was possible to excel in multiple sports at the highest level, breaking barriers and challenging conventional thinking.
Redefining Athleticism
His combination of speed, power, and agility redefined what it meant to be an athlete. His legendary feats on the baseball diamond and football field are still talked about today, and his iconic “Bo Knows” Nike ad campaign remains a cultural touchstone.
A Role Model On and Off the Field
Bo Jackson’s dedication to philanthropy and community service has made him a role model for people of all ages. He exemplifies the importance of using one’s platform for good and making a positive impact on the world.
Conclusion
Bo Jackson’s journey from a two-sport superstar to a successful businessman and philanthropist is a testament to his drive, determination, and commitment to excellence. He continues to inspire and make a difference in the lives of many, solidifying his status as a true legend both on and off the field.
His story serves as a reminder that athletic greatness can be a springboard for a life filled with purpose and impact. Even though his professional sports career was cut short, Bo Jackson has continued to achieve success and contribute to society in meaningful ways. His legacy as an athlete, businessman, and philanthropist will undoubtedly endure for generations to come.
FAQs
What does Bo Jackson do now?
Bo Jackson remains active in various business ventures, including his sporting goods company and investments in the food industry. He is also deeply involved in philanthropy, supporting causes like disaster relief, military veterans, and youth sports.
What is Bo Jackson’s most famous Nike commercial?
Bo Jackson’s most famous Nike commercial is undoubtedly the “Bo Knows” campaign. This series of ads showcased his incredible versatility in various sports, humorously suggesting that “Bo knows” everything.
What is Bo Jackson’s net worth?
While exact figures are not publicly available, Bo Jackson’s net worth is estimated to be in the millions. His successful business ventures, endorsements, and smart investments have contributed to his financial well-being.
Does Bo Jackson have a wife and children?
Yes, Bo Jackson has been married to Linda Jackson since 1987. They have three children together.
What football team did Bo Jackson play for?
Bo Jackson played professional football for the Los Angeles Raiders from 1987 to 1990.